Choosing a keyword is a critcal part of your web site.
Starting from the angle of a surfer, what you search is to key in a "serch query" or more specific a "search phase" into the search engine, like Google or Yahoo!. And what the search engine understands your site is through all the content in your site during they crawl your site. So from this aspect, you see that what makes magic here is the "wording" you use in your site, and we may call this the "keyword" or technically "lexicon".
So when you start your web site, you may have to brainstorm what keywords you are going to use.
First, collecting all the phase that people use to describe your web site's subject or market. How the users or customers' common term to descibe this market or area. For example, if you are doing PC games web site, then MMO, PRG, RTS etc are all important keywords that you should think of.
Second, checking with some keyword researching tools. These are the tools that knows the exact behavior what people use when doing search query. Overture is a good start.
Third, selecting the keywords to describe your site and try to measure your site's performance with different keywords. Sure, this is a very critical part and i will show you how in the coming articles.
Forth, we would provide you some key points when you are going through this process.
1. Don't be too general about your keywords, otherwise your site falls into a BIG pools of document of the same sorts, so you are hard to rank high among the others.
2. Use a specifc term. For example, you never go into a restaurant and tell the waiter that "i would like to have food and drink". You should specify what you are going to order, food? steak? done? with sauce?, or a drink? coffee? mocha? hot? with cholocate topping?. deep into the keyword one level by one level.
For more is coming, where is the keywords used in your web site?
Search Engine Optimization
