When you create your ad source code on Adsense panel (under the Adsense Setup tab), you are allowed to specify the color scheme for your ads. You can customize the color for the followings:
- Border
- Title
- Background
- Text
- URL
You can pick the colors that fit your page styles. But there are 2 major directions for the color styles:
- make your ads stand out - i.e. using colors that is different from your page colors, try to make the ads as eye catching as possible.
- blend the ads into your page - i.e. make the ads look just like your page content. Use the same text and link color as your page content, make the ads borderless... etc
Some publishers reported that the standing out ads worked better for their sites, while some claimed that the blending way boosted their revenue. There is no definite conclusion on which one is better, you probably need to run some experiments to see which one is better for your site.
From our experience, blending seems to work better. Some how, we think that which color scheme is better is related to whether your site has mostly new users or recurring users. Thus, we've set up a polling to gather some concrete data. Please join our polling.
Ad Position and number of ad units per page
