SEO for Google
In this section, we collect some SEO stuff in regarding to Google search engine for optimization, let see whether you have do it on your page.
What FreshRank is about for Google?
In July 2005, there is a patent filed in the US Trademark Office from Monika Henzinger, that states that she has found a way to determine how fresh of your document, that is your web page.
Some search engines are using the last-modified-since in the HTTP header for determining the freshness of the web page, however, this method has an obvious abuse with modification of HTTP header. With these abuse, what Google do is really looking into the modified content of your page, even though it is still a secret of how score it gives to a page in which it is more fresh than the others, obviously, it counts if your site is a forum, otherwise it does not count it is a historial reference only.
Anyway. freshrank is still a secret so far!!!
Google Spider - Googlebots
When you have you pages ready and after you have submitted your site to Google, how Google is going to collect data from your sites? Yup! Let me introduce to you Google spider - Googlebots
A Googlebot is a search bot, used by Google. It fetches all the web pages from your sites and build the search index for the Google search engine. If you don't want Googlebot to crawl some of your page, you can set up a robots.txt under your root domain of the site.
There are two versions of Googlebot - deepbot and freshbot.
Deepbot, same as the name, it is a deep crawler, it tries to download all the pages from you by following all the links in your pages, it completes this process monthly. Another bot, freshbot, it crawls the updated web pages, it only visits the page that changes frequently. Some rumors suspect that freshbot is the one in which collect the Freshness of the page.
Typically, Freshbot would visit a daily newspaper's website every day and a weekly ezine would get crawled once every 7 days. But Google does not announce the specification of its crawlers so far.
What is Onsite Advertiser Sign-up?
Onsite Advertiser Sign-up is an extension of Google site targeting that makes it easier for advertisers to bid on your site. For simplicity, Onsite Advertiser Sign-up is a program to promote your site to Advertiser through AdWords, making more advertiser to sell ads in your site.
When you use Onsite Advertiser Sign-up, your ad units will display an "Advertise on this site" link that takes advertisers to an informational landing page with details about your site and the Google AdWords advertising program. Advertisers who sign up through this page will be guided to create an ad targeted specifically to your site, and only your site. When more advertisers create and target ads to your site, you'll benefit from the competition as it drives your potential earnings up.