Getting Back Links to your site
When you have submitted your sites to different major search engines and directories, you have just finished the first step of promoting your sites. The most important things you are going to do is to get some relevant back link to your sites.
What is relevant back link? It is the sites that are of the same scopes of your sites. This kind of sites will bring your sites the traffic from your target audience. For example, if you are the online shopping of mobile phones, e-magazine talking about mobile phones are the target you are going to find, but how?
obviously, getting a back link is very difficult for some new content sites, so what makes people link to your site is what quality or service that your site provides. Sometimes, you can find some strategic partners over the Internet, they provide the content, you provide the services. And this is what the business world going on.
So far, you are still not sure why backlink important?
The reason is simple, it is the PageRank calculation does matter from the Google search result. According to the PageRank calculation, the PR is based on the number of back links to your site, when people link to your site, it is equivalent to people vote your site, so your PR is going to be high.
To my experience, if you want to get more back links, you should
1. provides a quality services or contents in your site.
2. fill the business gap in your market segment, if many people are doing the similar sites, why link to you?
3. start forming partnership with those are of the similar scale.
Bless you have your site promotion successful!!!
Linking Pages together - Links Farm
With the general idea of how PageRanks are calculated, some webmasters form a group of web pages linking together to form a link farm to boost up the PR of its page. As these kinds of link farm are generated by automatic programs without actual content in it. Most search engines regards these kind of link farms as a spamindexing to them. Once spot out, you are going to be banned agains.
However, there is no clear definition to tell whether your sites is a link farm or not. You encourage your user to exchange links with you. According to some search engines' guildlines, such as Google, they recommend that webmasters request relevant links to their sites (conduct a link campaign), but avoid participating in link farms, otherwise, a site that participates in a link farm may have its search rankings penalized or even the removal of the whole domain to be indexed.