Avoid a PR nightmare by protecting your website before someone maliciously decides to put a campaign together that generates links to an incorrect form of your website's URL. ...

We've seen some spectacular social failures from Google. Here are five elevator pitches to help Google to get social right. ...

Weighing which of four paths Google should take when it comes to China: promote within China but remain in Hong Kong; do something completely different; re-enter China; or do nothing. ...

Blog commenting can help you build relationships and authority in your industry. This will ultimately lead to organic links and new traffic. ...

A key piece to your bottom line performance is understanding how average position works and impacts your campaigns. Test and optimize this data in context of your total search campaign to see your total results improve. ...

Twitter has immense value, even if it's hard to measure. It's superb for building brand loyalty, as long as you approach it in the right spirit. ...

Max CPC, Enhanced CPC, Automatic Bidding, Conversion Optimizer -- each AdWords bidding option carries a distinct set of pros and cons. Here's what you can expect when updating your AdWords bidding options. ...

Your paid mobile strategy requires separate targeting. Avoid costly mistakes by not lumping desktop and mobile search together without taking the time to analyze the differences. ...

From an SEO perspective, on-page content is solely about helping establish what search queries your page might be relevant to. Visualizing how the major SEO components fit together. ...

Linden Lab begins beta testing of a new inventory and delivery system for Marketplace. ...

Some ways you can develop performance measurements for social media initiatives that tie into the search engine marketing needs of your clients. Also: tips on establishing metrics aligned to your Internet marketing objectives. ...

Insights on what social media marketers should keep top of mind when helping businesses meaningfully engage with their customers. ...

These backlink analysis and link prospecting tools can help link builders shift their workload to computers as much as humanly possible. ...

Improving a website's ability to convert sometimes requires a step back and a fresh look at how it's designed. The book "Convert!" helps you do just that. ...

Considering the search and social trend is no longer about quantity and we live in a world of social PR quality, winning the popularity contest with the search engines means getting back to some marketing basics. ...

An overview of how you can take advantage of the mobile markets in Brazil, Russia, India, and China. ...

For many search marketers, Yahoo and Bing are simply no longer on the map in Europe. Increasingly the preference is to trial ads on Facebook or LinkedIn, or start remarketing. Here's why. ...

How content marketers and link builders can play nicely together to build referral traffic by creating informative, high quality, or purchase-inducing content. ...

Ways to locate active YouTube members who are a part of your target audience using YouTube comment search. ...

A comprehensive guide to jumpstart a 2D barcode marketing campaign -- code types, tools, best practices, and more. ...