What does a "win" look like for Yahoo and Bing? What risks do both search engines face? And what are the implications for search advertising and mobile? We break it all down. ...

The search industry may profit from increased PPC advertising cash. However, forum and blog comment spam will no doubt increase and endless new content will hit the web, taxing search engine crawlers. ...

Avoid losing money, time, customers, and conversions. Why hiring a graphic designer or marketing firm to design your site is a rotten idea. ...

When hiring a link marketer, ask these important questions during the hiring process to make sure they have the right stuff to help your company. ...

Using these seven tips will help get your PPC ads some real attention and get the right kind of clicks. ...

Taking the time to identify your market and focusing on how to build relationships with those relevant sites will put you above SEOs who are still focusing on outdated tactics. ...

For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Here's why. ...

Search reputation management isn't easy work. Here's how B2B brands and organizations can protect their first impressions in the SERPs. ...

If you've spent time analyzing search results for a variety of queries, you've likely seen results you can't easily explain. Here's why this happens. ...

Creating your own social media dashboard gives you the ability to show the impact of your social media efforts, and it will put you in great position to bide time until a truly robust social media measurement tool is available. ...

Four areas where our industry is straying from the basic fundamentals of good search marketing, and how to correct the course. ...

Get ready people. Real-time bidding works a great deal better than old school display. ...

A quick guide on how advertisers can leverage Google's Product Extension feature within AdWords and display product images and details in line with your PPC ads. ...

How to best use real-time search, social networks, and question-and-answer sites to improve the product purchase process. ...

Understanding user behavior, and having the most granular data available, can give you the advantage and help drive business in PPC and beyond. ...

Latest update and tips on the upcoming merger, plus what it means for your adCenter and Yahoo PPC accounts. ...

Why Japan is the most difficult country to provide both natural search engine optimization and paid search marketing service for. Part one of two. ...

Sorry to break everyone's Utopian social media bubble, but measuring ROI for social media efforts isn't terribly difficult. And despite what anyone says, it's all about the money. ...

This six-step process for building a keyword list will help you craft effective ad groups and landing pages for PPC success. ...

With the ability to track the entire purchase path, marketers now have the ability to negotiate and define what an "action" is in display. ...